在房产商和房产代理人共同组成的房产销售模式中，由于信息不对称，委托代理双方利用个人理性决策会导致道德风险，并陷入囚徒困境。
Because of information asymmetry, the personal rationality of property company and agent in real estate sale mode will lead to moral risk, and will trap them into "Prisoners' Dilemma".
个性化定制是近年来诞生的一种利用信息技术和网络技术进行产品定制的崭新生产销售模式。
Individual customization is a new arisen manufacturing and marketing mode that applies the information technology and network technology.
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