在细分市场中，有针对特定产品的“最适合”特征的计划目标人群。

There is the program target—people in the market segment with the "best fit" characteristics for a specific product.

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渠道(也叫分销渠道或销售渠道)：产品的有效性，特征的有效性，安全，客户支持，频繁的各类市场交流，等等。

Channel (also called a distribution channel or sales channel) : Product availability, feature availability, security, customer support, frequency and kinds of marketing communications, etc.

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本文主要研究了品牌作为企业的市场信号时，将如何向消费者传递产品的相关特征，从而降低市场中的信息不对称程度。

This paper mainly reveals how to express the relevant characteristics of products to the purchaser, when regarding brand as market signal, to reduce information asymmetry in the market.

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