产品整体概念包含核心产品、有形产品，附加产品，期望产品和潜在产品五个层次。人们通常理解的产品是指具有某种特定物质形状和用途的物品，是看得见、摸得着的东西。这是一种狭义的定义。而市场营销学认为，广义的产品是指人们通过购买而获得的能够满足某种需求和欲望的物品的总和，它既包括具有物质形态的产品实体，又包括非物质形态的利益，这就是"产品的整体概念"。
通过对产品整体概念的论述，闭明了企业要走向成功、步入国际市场，必须牢固把握产品的整体概念。
This paper deals with the concept of global products to point out that enterprises should firmly grasp this concept so as to step into international market and head for success.
即使产品整体的概念是优秀的，令人沮丧的控件也会导致经常发生的低级烦恼。
Frustrating controls can lead to a constant low-level annoyance, even if an overall product concept is excellent.
致力于提供从产品概念企划到产品外观、机构、软体、硬体的整体解决方案。
We provide comprehensive solutions to our customers ranging from conceptual product scheming, product appearance, product mechanisms, software design and hardware planning.
应用推荐