企业的一般竞争战略有三种，即成本领先战略、产品差异战略及集聚战略。
The general competitive strategy of enterprise has 3 kinds: the strategy of cost lead, the strategy of product difference, gather strategy.
差异化战略的实施途径一般分为产品差异化、市场差异化、服务差异化和形象差异化四个方面。
The four path of actualizing differentiation strategy are: product difference, the market difference, the service difference and image difference.
这种身份的变化可允许银行提供更广泛的产品类别，这可能是银行差异化战略的关键之举。
Such a change in status, which allows Banks to offer a wider array of products, is potential ly a key move for Banks trying to differentiate themselves.
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