产品伤害事件引发的感知损失及其影响-会计研究-中国论文联盟 关键词:产品伤害事件;品牌忠诚度;品牌信任;品牌情感 [gap=580]Key words:products injuries incidents; brand loyalty; brand trust; brand emotion
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意外事故：在一系列的事件当中发生的产品意外伤害、毁坏或者功能损失。
ACCIDENT: The occurrence in a sequence of events that usually produces unintended injury, death, or property damage.
目前，我国化妆品市场上的产品良莠不齐，化妆品安全问题受到伤害的事件也在不断增多。
At present, the cosmetic products in good and bad are intermingled in the market of our country. The incidents caused by the security problem of cosmetic products are becoming more and more.
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