而且，越来越多的市场营销人员正在利用网络2.0工具来与消费者合作从事产品开发、服务改进和促销。

And a growing number of marketers are using Web 2.0 tools to collaborate with consumers on product development, service enhancement and promotion.

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缩短了产品和服务的上市时间，降低了开发与改变流程的成本。

Time to market for products and services is shortened and the cost of development and change process is reduced.

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产品开发治理瞄准开发产品的企业(举例来说，与服务交付相反)。

Product development governance is targeted for enterprises that develop products (as opposed to service delivery, for example).

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