很多公司利用设计为客户和股东创造价值，时下不乏这样的成功案例。
There are plentiful examples today of companies using design to create value for consumers and shareholders.
美芬：在这一个sprint做完之后，你需要重新设定一次订单，然后开始留一段计划的时间，然后就是从新再来，为客户创造更多价值。
Maven: After the current sprint is done, you reprioritize the backlog once again and have a new planning session. Then you do it all over again and deliver yet more value to the customer.
营销不是为了处理你的产品而去寻找精明方法的艺术，而是为真正用户创造价值的艺术，是帮助客户实现更加美好的艺术。
Marketing is not the art of finding clever ways to dispose of what you make. Marketing is the art of creating genuine customer value. It is the art of helping your customers become better off.
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