为什么购买它会使顾客的生活更轻松，更安全或也许更好呢？
Why buying it will make the customer's life easier, or safer or better somehow?
就我看来，这些似乎相当矛盾，也解释了为什么购买黄金并非完全失去理性。
To me, this seems quite a big wrinkle and explains why buying gold is not completely irrational.
原则二：了解谁在购买你的产品，问他们为什么购买，并给他们更多的理由。
Rule two: Learn who'sbuying your product, ask them why and give them more reasons.
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