如何有效建立和完善供应链中的社会责任体系以实现持续性达标，这个问题已经日趋成为终端零售商、品牌商、中间商以及供货商所共同面临的挑战。

How to effectively establish and improve the supply chain social responsibility system, this problem has become increasingly become a common challenge for end retailers, brands, brokers and suppliers.

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由于缺乏自主品牌，大多数出节能灯企业只能通过OEM的方式赚得低廉的利润，大部分利润被国外中间商获取。

Due to the lack of independent brands, the majority of energy saving lamps enterprises can only earn low profits by OEM business, most of profits be earned by overseas brokers.

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没有中间商，没有零售开销，以及几乎没有广告预算，它不支付或出售昂贵的，甚至是价格低廉，品牌名称，但只有它自己制造的品牌 ZENNI 。

Nomiddlemen, no retail overhead, and practically no advertising budget, it does not pay for or sell expensive, or even inexpensive, brandnames, but only its own manufactured brand ZENNI .

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