本文阐述了中药新产品的现状与发展趋势，讨论了加入WTO对我国制药企业带来的影响。
The paper surveys the present situation and future prospect of TCM new products, and discusses the effect of the entrance of China into WTO on the Chinese pharmaceutical enterprises.
本文对指导制药企业，特别是中药、化学制剂制药企业的营销实践有一定的参考价值。
It has a certain value to guide pharmaceutical companies, particularly traditional Chinese medicine, chemistry preparation pharmaceutical enterprise's marketing practice.
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