在网络广告策略方面，本文总结了适合中小型企业的网络广告策略。
In the online advertising strategy, the paper summarizes the network is suitable for small and medium enterprises advertising strategy.
这两方面的变化要求大型企业具有资金、管理以及人才等方面的综合优势，而中小型企业要具备专业上的核心竞争力。
So having the synthesis predominance on capital, management, intelligence etc in big corporations and core competence in small corporations are required.
文章就中小型企业网络建设的必要性、网络构建过程中存在的各种问题以及合理构建网络的对策等方面进行探讨。
This article mainly focuses on the necessary of network construction; some problems appeared in the network construction and their countermeasures.
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