鉴于中国在其长期增长战略中的重要地位，两家集团都急于避免它们在美国电影《给我最大号》(Super Size Me，又译“超码的我”)中的公众形象。 这部电影记录了一个人连续30天只吃麦当劳食品的经历。
With China an important part of their long-term growth strategies, both groups are eager to avoid Super Size Me-style publicity - the film that tracked a man eating only McDonald's for 30 days.
只有偶尔与中国有关的新闻提醒他，孔子在美国媒体上是一个“太复杂的形象”。
Only some China-related news reminded him that Confucius has a "complicated image" in the U. S. media.
要想改变中国在美国媒体上的形象，决非一朝一夕能够做到的，但我们应多争取积极报道，树立良好的国际形象。
The China 's image in the American media can' t be changed overnight. But we should strive for more positive reports and establish a better international image.
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