Cialdini 引用了大量的研究论文和历史事件来证明，即使是像书写这样简单的事情，也会加深每个人对项目的参与感。
Cialdini cites scores of research papers and historical events that prove that even something as simple as writing deepens every individual's engagement in the project.
“当人们有了移动设备，即使只有一点点额外的时间，他们也会和生活中的某个人交流。” 皮尤研究中心和美国生活项目的主任 Lee Rainie 说道。
"When people have a mobile device and have even a little extra time, they will communicate with someone in their life," says Lee Rainie, Director of the Pew Internet and American Life Project.
最后，研究公司赞助项目。很多组织给个人提供在内部交际的机会。
Finally, investigate your company's sponsored programs; many organizations provide opportunities for individuals to network within the company.
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