传统的评估方法没有考虑不确定性的价值。
The traditional methods do not consider the value of the uncertainty.
但是现实中，由于客户关系的复杂性和不确定性，很难准确计算客户生命周期价值。
In reality, it is difficult to make accurate calculations of customer lifetime value due to the complexity of and uncertainty surrounding customer relationships.
资产价值和货币的不确定性令人不安，从而使金融危机令人深感困惑。
Financial crises are marked by a disquieting uncertainty about the value of assets and money, which makes them deeply disorientating.
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