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了解和把握消费者的相互影响在新产品的扩散过程和参照群体的地位是成功营销战略的一个重要因素。
To understand the role of consumer behavior on the diffusion of new products and reference group is an important factor for a successful marketing strategy.
一个专注于某一领域的社交媒体和内容营销，其战略是意图建立一个强大的品牌，较之于那些战略构思广泛，什么事都想做的成功概率更高。
A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance for success than a broad strategy that attempts to be all things to all people.
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