以“内容DJ”的方式思考：把手上的内容以不同的形式重复利用：博客文章、邮件、新闻邮件、文章、P DF、新闻稿、案例分析、视频以及社区媒体更新。
Think like a "content DJ" : use and reuse your content in many different formats: blog posts, email, newsletters, articles, PDFs, press releases, case studies, video, and social media updates.
提供视频相关的案例分析或者新闻发布，给您行业的记者或者编辑。
Offer relevant case study or press release videos to journalists and editors in your industry.
或许你已经有很多内容了，比如网站，PD F文档，白皮书，演示文稿，案例分析，或许还有一些视频，网络广播和博客。
You probably already have a lot of content: Web pages, PDFs, white papers, presentations, case studies, perhaps some videos and Webcasts and blog entries.
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