广告排期是移动广告系统的核心功能，它包括广告资源的组织、分配、调整，以及最终一个完整的广告排期生成。

Advertisement scheduling is the core function of a mobile advertising system, which includes organization, allocation and adjustment of the advertising space, and finally generating a complete view.

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我们现在是一个集搜索、应用、广告、移动、操作系统等业务于一体的公司。

We're now a search, apps, ads, mobile, operating system, and so on and so forth company.

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如你所见，微软网站如果要导航用户到他们的移动电话和其他项目，简单的方法就是设置了一个混乱，非标准(智能设计)的广告系统贯穿整个网站。

If Microsoft wants to direct traffic to their mobile phones and other projects, the easy way out is to setup a cluttered, non-standard (design wise) AD system that rolls across their entire site.

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