Cooper主张在设计产品和通过应用程序对主线流程进行优化时，应当按照用户的思维模式来做。
Cooper is an advocate for following the user's mental model when designing the product and optimizing for the mainline flow through the application.
他认为，在一个精心设计的UI中，用户界面对用户几乎是透明的，因为它自然地符合了用户的思维模式。
He states that in a well orchestrated UI design, the UI becomes almost transparent to the user since it naturally follows their mental model.
但是，这个思维模式没有想到，也没有考虑到所期望的网站用户是怎样到达网站的。
However, this mode of thinking did not think that no consideration to the desired site is how to get to the site.
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