他们也往往受到生活中消极或积极事件的激励。
They also tend to be motivated by a negative or positive life event.
施韦策和他的同事引用的一个典型例子是2004年一家能源交易公司倒闭的事件，在该公司中，经理们用经济奖励来激励销售人员达到特定的收入目标。
A prime example Schweitzer and his colleagues cite is the 2004 collapse of a energy-trading company, where managers used financial incentives to motivate salesmen to meet specific revenue goals.
急流的当今的事件激励他买毛皮和硫。
The current occurrence of torrent spurs him to buy fur and sulfur.
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