虽然星巴克咖啡在世界上到处都喝得到,但能坐在派克市场的第一家咖啡店,却又多了一层历史意义。
Although the Starbucks coffee is accessible everywhere over the world, enjoying the original savor in the first Starbucks in Market Pike means much more in terms of history.
经由免费的星巴克WiFi无线网,该数字网络向咖啡店内的顾客们提供独家内容。
Powered by the free Starbucks WiFi, the digital network offers exclusive content to its in-store customers.
星巴克数字营销主管亚历山大·维勒尔谈起星巴克的经验,“在很大程度上,咖啡店本来就是一个社交网,社交网站是星巴克社交网天然的补充。”
"In many ways, the coffeehouse is the original social network, so social media is a natural extension of who we are as a company," says Alexandra Wheeler, director of digital strategy for Starbucks.
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