国家形象是一国的外部公众对该国相对稳定的总体评价。

National image is the overall perception of a certain nation hold by foreign publics.

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这里的受传者指的就是大学公共关系传播的公众，包括外部公众和内部公众。

The object refers to the public of the university's public relations communication, including external public and internal public.

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公共关系强调与社会公众的沟通与利益协调，在关注与外部公众沟通的同时，也强调内部沟通。

Communication with the public and interest coordination is emphasized in the thought of public relationship, and internal communication is put a high premium as well.

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