为执行建模并不是一个新概念，因为这种方式已经在传统的软件和系统开发中被用了有一些时间了。
Modeling for execution is not a new concept, as this approach has been used in traditional software and system development for a while.
而你在一个传统文化中获取身份的方式、也就是对自己满意的途径，就是遵守和达到这些规矩和标准。
And the way that you get an identity, and you feel good about yourself in a traditional culture is you follow those rules. So it's performance-oriented, achieve-oriented.
法尔利先生在使用在线广告营销手段的同时也在使用传统的媒体进行市场推广，但是他通过一个不同寻常的市场营销方式把两者结合了起来。
Mr Farley uses traditional media as well as online advertising, but combines both with unconventional marketing.
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