随着商品经济的高度生长和国际商业的频仍往来，作为商品标志的牌号的定名与翻译也就变得越来越重要和富于影响力。
With the highly developing of commodity economy and international trade, the translation of trademarks becomes increasingly important and influential in the economic life.
但是对商标审美极为敏感的商品用户，为什么只是急匆匆的要求公司回复原来的商品标志，而不是把自己对该公司的忠诚度转移到其他的公司呢？
But why do aesthetically sensitive consumers harry companies to go back to old logos rather than simply shifting their loyalties elsewhere?
T恤，美国人的随意的标志，已提升至高档商品之列。
T-shirts, the epitome of American casualness, have moved upmarket.
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