叠韵词，联绵词的一种。叠韵是音韵学术语．指双音节联绵词的前后两个音节的韵母相同或相近。以叠韵的方法构造的联绵词是叠韵词。韵母相同指的是韵头、韵腹、韵尾都相同。韵母相近指的是韵腹、韵尾相同而韵头不同。
本文通过对叠韵词的剖析，指出了前两种说法同语言事实的矛盾，并进而阐明了“叠韵”为韵部相同的观点。
The contradictions between the above two definitions and real language facts are indicated by analyzing DIE-YUN words. It is clarified that DIE-YUN means the same as "Rhyme Group".
这一部分主要对店名的音节、平仄搭配、双声叠韵和叠音词进行分析。
This part showed the situation of using words of generic names, development of generic names, high frequency words of specific names.
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