电影播放技术由最初的“西洋镜”的形式演变而来，直到其发展到一个时期；在这个时期中，影像被投影到幽暗的影院屏幕之上，电影才作为一种大众消费的形式而出现。
The cinema did not emerge as a form of mass consumption until its technology evolved from the initial "peepshow" format to the point where images were projected on a screen in a darkened theater.
至于技艺本身，问题在于如何在普通大众中将它作为一种有价值的技能保留。
As for craftsmanship itself, the issue is how to preserve it as a valued skill in the general population.
广告客户受损不多，因为广播电视作为大众媒体的地位仍然是不可挑战的）。
They get away with this because broadcast television is still unchallenged as a mass medium.
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