...愿望竞争者（desired competitors）：指提供不同产品类型以满足不同消费者愿望的竞争者吃与穿一般竞争者（generic competitors）：指提供能够满足同一种需求的不同产品的竞争者，又称平行竞争者面包与面条产品型竞争者（product form competitors）：指产品类...
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外资银行一般要比本地竞争者更强大，运营也更良好。
Foreign lenders are often stronger and better run than their local rivals.
一般说来，造纸行业可能是个糟透了的产业，不宜涉入从事，但在不断增长的市场中，情况却并非如此，因为潜在的竞争者业已惊慌失措。
The paper industry may, as a general rule, be a rotten business to be in, but not in a growing market where potential competitors have lost their nerve.
一般来说，竞争者多就意味着消费者有更多的选择，但是在分散的在线旅游市场，如此整合对于消费者来说是个好消息。
Generally a higher number of competitors means more choice for consumers, but in the fragmented online-travel business some consolidation is good news for buyers.
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