Casio is positioning the EXILIM G brand in an "endurance" category, which demonstrates its determination to create digital cameras suitable for top athletes and adventurers.
Directed by Neil Pepe and performed by a top-of-the-line ensemble cast led by Keith Carradine and Hunter Foster, "Hands on a Hardbody" is a fictionalized version of the much-admired 1997 film documentary about a Texas endurance competition whose contestants must keep one hand on a brand-new pickup truck until they walk away in frustration or collapse from exhaustion.
In this case, it looks like Lance relied on a combination of legal and PR calculus to DNF, with the hope that he could put an end to an endurance race he felt he could never win and instead move on with his life, salvage his personal brand and preserve his foundation.