Measurement to Source Credibility of brand endorser is the base of theory research and appraisement in the field of brand endorser.

对品牌代言人的可信度特质的测量，是对品牌代言人展开理论研究和实践评价的基础。

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To analyze the effect of endorser on the building of brand symbolic meaning from the Angle of symbolism helps to deepen peoples understanding of endorser.

从符号学的视角分析代言人对品牌符号意义构建的作用，有助于加深人们对代言人的认识。

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Do you remember which the celebrity endorser endorsing which sports brand?

请问阁下记得以上的明星代言人是代言哪一个运动品牌吗？

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His good name, as well as any future as a brand endorser.

FORBES: Stripped Tour Titles Strips Lance Armstrong of Brand Significance

But is he an official endorser of the French luxury brand?

FORBES: Is Michael Phelps Endorsing Louis Vuitton?

Morals clauses are typically worded in such a way as to allow a brand to immediately terminate an endorsement contract, without any penalty, should the athlete endorser act in a certain manner that would tarnish the reputation of the brand.

FORBES: Nike's Disassociation From Lance Armstrong Makes Nike A Stronger Brand