Thanks to a raft of low-end low-margin smartphones, Android is established as the dominant consumer platform around the world.

FORBES: Facebook's Internal Android Campaign Illustrates iPhone's Strength With Innovators

The basic idea is that yes, Apple is superb at making high end, high margin, products that people are willing to pay top dollar for.

FORBES: Amazon's the One That Apple Should Worry About

There were reports in credible sources that Amazon would jump into smartphones with its signature low-end, low-margin strategy.

FORBES: Weak Rivals Ensure Apple's Dominance For Another iPhone Generation