Since Kinect employs cameras to determine the position of various limbs, it can offer video calling and "reaction shots" as demoed in Microsoft's E3 press conference.

ENGADGET: Switched On: Token gestures

There will be no new jobs, but the company, which employs 1, 800 people in Hereford, says the investment will consolidate its position as one of Hereford's biggest employers.

BBC: Sun Valley Foods

Wellington Mayor Celia Wade-Brown revealed that the city will be officially renamed "The Middle of Middle Earth" for three weeks around the premiere, to reflect its position at the heart of New Zealand's film industry, which now employs more than 3, 000 people.

BBC: Hobbit premiere to take place in 'Middle Earth'