Brand name translation is the renaming process that translator adapts to consumers' mental world which contains cognitive and emotive elements.
商标翻译是译者顺应潜在消费者心理世界的语言重构活动。
The basic elements of its success are the guests of celebrity, the emotive talk, the unique style of the compere and the elaborate producing.
明星嘉宾、感情化交流、主持人的独特风格、精良的制作应该是该栏目成功的基本要素。
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