They have also measured brain activity during sleep and found that regions of the brain involved with emotion and memory consolidation are active.

他们还测试了睡眠时的大脑活动，发现大脑中涉及情绪和记忆巩固的区域在这个过程中十分活跃。

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Payne and her colleagues found in their research that some of the most active brain regions during sleep periods are those involved with emotion and memory consolidation.

裴恩合她的同事们在他们的研究里发现，在睡眠时期，脑部的一些活动区域与情感、记忆的巩固加强有关。

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Simon Harrop, chief executive of BRAND sense agency, reckons the power of scents comes from their close association with emotion and memory.

品牌感觉代理首席执行官西蒙•哈罗珀断言气味的威力来自于他们与情绪和记忆紧密相连。

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The key to understanding this phenomenon is to realize the fundamental role that emotion plays in memory formation.

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As for brand loyalty, it turns out that memory and emotion play a big role.

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The limbic sytem is a portion of the brain that controls things like emotion, behavior and memory.

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