The goal is to encourage 'heightened deliberations,' says Scott Rick, an assistant professor of marketing at the University of Michigan. 'That will tend to the influence of emotion.'

其目的是鼓励这个人“加深考虑”。密歇根大学市场学助理教授里克说，这样做往往会清除情绪的影响。

youdao

The goal is to encourage 'heightened deliberations, ' says Scott Rick, an assistant professor of marketing at the University of Michigan. 'That will tend to extinguish the influence of emotion. '

其目的是鼓励这个人“加深考虑”。密歇根大学市场学助理教授里克说，这样做往往会清除情绪的影响。

youdao

Methods The meaning and the form of emotional marketing were analyzed. The product and the emotion were combined to affect customers by emotion and to win the market by emotion.

方法分析了情感营销涵义及表现形式，把产品与情感挂起钩来，以“情”感动客户，以“情”赢得市场。

youdao

The marketing campaign should add emotion and hype to the controversy surrounding the product to speed up the spread and the diffusion of the message to a critical mass of consumers.

FORBES: What Makes A Product Cool?

It's not just about marketing, but about creativity again, about a return to intuition, to emotion.

WSJ: Alber Elbaz | Soapbox

Marketing and communications strategies have a new role for the future: to help bring back emotion and feeling, the things that touch the heart and build social bonds.

FORBES: Return on Investment Is Dead. Long Live Return on Emotion.