They've tended to view the elaborate and carefully constructed texts of P as part of a system whose meaning derives from the larger cultural matrix or grid in which those materials are embedded.
They have been embedded in materials like plastics to increase their toughness and provide electrical conductivity for components that are electrostatically painted.
They mean cheaper gas fill-ups, the survival of the airline and travel industry, and eventually cheaper materials and transportation costs embedded into every consumer and industrial product in early 2009.