But in the past 15 years, despite (or perhaps because of) the emperor and the government's best efforts, bass fishing has become the new ElvisinJapan, especially among the country's youth, where the sport has tapped into all of the outlaw, counter-culture character (and growth) that skateboarding has in the U.S. Japan-based tackle manufacturers, like Yozuri, Shimano and Daiwa , now supply bass anglers all over the world.