You will want to establish a couple of elevator pitches beforehand. Imagine that you are in an elevator and you only have a few floors to make a positive, lasting impression.

事先就要准备好几个电梯开场白，想象一下你如果在电梯里，那么你只有很短的（几层楼的）时间，想办法给人留下一个积极的、深刻的印象。

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If we can avoid these storytelling traps, our biographies can be epic (even if condensed to elevator pitches).

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The curriculum guides students through the rigors of crafting vision statements, formulating business plans, compiling marketing materials and making elevator pitches.

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Read the sales book for Cisco Unified Communications, complete with elevator pitches.

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