It also focused on selling the mirrorless cameras in stores frequented more often by women, rather than the male-dominated battleground of camera or electronicsshops.
When Pioneer, a consumer-electronics firm, sacked some of its managers in 1993, for example, shoppers in Akihabara, a Tokyo neighbourhood devoted to electronicsshops, organised a boycott of its products.
In the future, electronicsshops in shopping malls will give way to retailers that are focused on dining and fun, according to a new report out today by Jones Lang LaSalle.