And while readers may be happy to move online, the question is whether the money lost from traditional print sales and advertising can be balanced out by new revenue - at least to the extent that the same range and depth of written journalism survives, merely in a different electronic format.
The highlighting ethical standards in digital age, media concentration impacts on media's role, hate-speech and self-regulations, challenges to investigative journalism and Media and Information Literacy in both Urdu print and electronic media.