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The historical Nubian Temples campaign, for the protection of the Egyptian monuments in Nubia from the rising waters of the Aswan High Dam, mobilized the international community for the protection of the World Heritage.
UNESCO: 70 Years
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Mohamed El Siagy, general secretary of the Egyptian FA, told BBC Sport website that he expected the marketing campaign to help their 2010 World Cup bid.
BBC: SPORT | Football | African | Fifa to visit Tunisia
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When Egyptian journalists pressed Mr. Shafiq's media representatives for hard numbers, the campaign workers demurred, insisting that the official results would vindicate their claims.
WSJ: Egyptian Opposition Finds Unity Against Military