N-VAR Someone's ego is their sense of their own worth. For example, if someone has a large ego, they think they are very important and valuable. 自我价值感
He had a massive ego, never would he admit he was wrong.
他有极强的自我价值感，从来不会承认他错了。
But the market generates interest far beyond its size because it brings together great wealth, enormous egos, greed, passion and controversy in a way matched by few other industries.
但是，市场产生的利益远远超出其规模，因为它汇集了大量的财富、巨大的自我、贪婪、激情和争议，很少有其他行业能与之匹敌。
It blew up people's egos and made others feel inadequate.
它摧毁了一批人的自尊并使这些人感到自卑。
Appeal to the participants' egos and needs-not just their wallets.
关注参与者的自身与需求——而不仅仅是他们的钱包。
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