The price can fall into three categories - direct the most common, indirect where the cost is shifted from the consumer to a third party eg advertiser, or a combination of the two.
价格可以分为三类-直接(最常见)，间接(成本从消费者转移到第三方，如广告)，或两者兼而有之。
In a second step this is extrapolated to a financial crisis which involves a much greater fall (eg, 40%) over a much greater time period (six months).
在第二步推算出金融危机牵涉到更大的跌落(例如，40%)经过很长一段时间(6个月)。
Eg: We didn't want to raise our prices but the fall in the dollar forced our hand.
我们本不打算谈价的，可是美元下跌使得我们不得不出此下策。
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