It'll still likely get stuck in that spot, but we'll just show you one more time the effects of the UV light, and actually we'll throw in an extra trick here, too.
Mr. WISE: You didn't have the special effects there in the shots that they belonged, just have a spot for them to look at and then you'd tell them what they were going--what was going to be up there eventually so they could react to what would be eventually up on that screen.
Toward this end, Merck (nyse: MRK - news - people ) recently bought biotech boutique Rosetta InPharmatics, which employs astrophysicists and engineers to crunch reams of gene data to spot telltale patterns that help predict if a drug will perform as promised or might have intolerable side effects.