Although the ice-minus bacteria proved safe and effective at preventing frost damage in field trials, further research and commercialization were discouraged by the combination of onerous government regulation, the inflated expense of doing the experiments and the prospect of huge downstream costs of pesticide registration.
If you could get the entire industry together and choke off advertising and choke off payments to those sites, you could be incredibly effective without introducing the collateral damage we discussed to free speech or internet architecture.
The damage done to tourism from the effective closure of the countryside was also focused on by the last of three independent inquiries into the epidemic.