The importance of effective communication with a general audience is not limited to hot issues like climate change.

与普通大众进行有效沟通的重要性，并不仅限于气候变化等热点问题。

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The objective of most speeches is to benefit the audience. However, the majority of people are effective speakers because they are trained to be.

大多数演讲的目的都是让听众受益。然而，大多数人之所以能成为高效的的演说家，是因为他们受过训练。

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Effective speakers adjust their voices to the larger audience and work at avoiding distracting physical mannerism and verbal habits.

有影响力的演说者调整他的声调去面对大量的观众，力求避免分散人注意力的身体习惯动作，力求避免习惯性口头语。

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Knowing which version will be more effective for your audience, for your particular message or product, is the key to finding fit.

FORBES: Use Motivational Fit to Market Products and Ideas

Creating, aggregating and distributing content to a target audience is an effective strategy that lends to brand loyalty.

FORBES: For Politicians, Some Lessons From Brand Marketing

From the biggest ad agencies in the world to the most cutting-edge digital idea shops and deliverers, digital media has become one of the most cost-effective methods of reaching an audience.

FORBES: Think More, Think Local