Let me just read two texts to that effect, first going back to Roland Barthes on page 877.

让我们读两篇和这个意思大致相同的文章，首先翻回877页罗兰，巴特的文章。

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This can help determine which ads attract the most attention and where they might be placed for the best effect on a web page.

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Each flexible, paper-like page would in effect be a screen.

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It will also drive some amount of traffic to that page (ditto with size of effect) from which the newspaper will earn more money from advertising.

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