Marketing professors call it the decoy effect, which is certainly easier to remember.

营销学教授称之为诱饵效应，这名字肯定更容易记。

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Part of Web marketing is gauging the effect your pages have on the public.

网络营销的一部分就是测定你的页面在公众眼里的影响力。

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"It might just be the placebo effect or marketing, but it tastes crisper, " said Ngo, who lives in Miami.

WSJ: America's new love: Water

To get the cumulative effect, marketing requires a lifetime of effort.

FORBES: The Marketing Religion

The cumulative effect of having marketing activities every month, every other or every quarter can be exponential.

FORBES: De-clutter, Detox & De-dupe: a recipe for success in the new year