Marketing professors call it the decoy effect, which is certainly easier to remember.

营销学教授称之为诱饵效应，这名字肯定更容易记。

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Part of Web marketing is gauging the effect your pages have on the public.

网络营销的一部分就是测定你的页面在公众眼里的影响力。

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The effect could be used in marketing, he adds. For instance, when giving away free samples of new products, it might be more effective if they feel warm.

这些作用可以应用到市场营销中，他补充道，例如在发放一些免费试用品时，如果可以让人感官上比较温暖则营销就可能会更有效。

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"It might just be the placebo effect or marketing, but it tastes crisper, " said Ngo, who lives in Miami.

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To get the cumulative effect, marketing requires a lifetime of effort.

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The cumulative effect of having marketing activities every month, every other or every quarter can be exponential.

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