The firms also work hard to reach and educate poor consumers, often sacrificing short-term profits to create future markets.

这些企业同时也在努力接触和教育贫困的消费者，这使它们常常牺牲短期利益而开发未来市场。

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The firms also work hard to reach and educate poor consumers, often sacrificing short-term profits to create future markets.

ECONOMIST: Schumpeter

The long-term answer is schooling, where the cards are subtly stacked against Romanies who want to educate their children (and the system does nothing to win over those who do not see its value).

ECONOMIST: Romanies: A long road | The