This bistro de pays was full of local farmers drinking wine and chatting to the owner, Michelle, who, Ed said, "had been to the hairdressers because a journalist was coming for dinner".

小餐馆里挤满了本地的农民，他们一边喝酒一边与老板闲聊。 艾迪说，“米歇尔去理发了，因为有一个记者要来吃晚饭。”

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Mr. Williams eventually teamed up with Ed Selyem, a friend who worked as the accountant and wine buyer for a local store.

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The crew figured out one way to appease guests: "Free beer and wine for everybody, " said chilled-out passenger Ed Buck.

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"If you think about it from the standpoint of a winery, you can get the same amount of wine in 40% fewer trucks in our packaging, compared to glass bottles, " explains Ed Klein, Tetra Pak's VP of public and environment affairs.

FORBES: Pinot Plastic