Since then, the co-ed team has raised its profile and started to play in international competitions.

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Ed Woodward, the team's vice chairman, said the team's debt is a manageable 3.3 times earnings, and hasn't affected its ability to sign players it wants.

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"It helps to have a clean break with the past, and Perlman was the face of the business - the question is now whether they can find a full-time new visionary leader rather than just someone who was part of the previous team, " Ed Barton, director of digital media at Strategy Analytics, told the BBC.

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